Following the article I wrote on how huge the internet market has become in China, there is yet another article that explains the "why" behind the "what". That is, why China has become the largest internet user in the world and what it is that Chinese go online for.
Top Five Reasons Why Chinese People Go Online:
- Download/listen to online music
- Instant messaging
- Download/watch online movies
- Search/read online news
- Play online gambling games
Order In Which This Is Done:
- Instant message
- Read news
- Play games
- Use search engines
Other Interesting Facts:
- Most netizens go online at internet cafes.
- About a quarter netizens own blogs and shop online. Only a small fraction upload other types of media online.
- Almost half of all internet users trust news on portal sites, but only a third trust blogs.
- Instant messaging is more important than e-mail by far.
So the question remains: why hasn't a multinational taken market share in the instant messaging market within China yet?
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