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Sep17
Half-Nude Posters: The Victims of Commercialism
An advertising video launched by China Hunan Province Satellite TV to promote one of its hit shows – Miss Star Pageant 2006 – has triggered a wide debate among Chinese netizens. In the promotion video, eleven beautiful girls, all topless and each holding a huge white egg in her hands, clenched like embryos in a small wooden container. Some said the women in the advertising video were beautiful; the idea was original and very creative. But most people thought the video was stupid, and that it was just another trick to increase audience ratings.

Indeed, economic reform in China has generated new dynamics and opportunities for women, yet it has also created new dilemmas for many of them. Commercialism, particularly, is one of the new threats that many Chinese women have to deal with today.

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