China’s Advertisement Business

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Sep 7

China’s Advertisement Business

Yuan Yao

September 7, 2006

Know More: Business Information 2.0, Business Information

According to the China Consumer’s Association, the country’s advertising business was worth 141.6 billion Yuan (17.7 billion U.S. dollars) in 2005, ranking fifth in the world. However, an online survey showed that two-thirds of the respondents said the advertisements were “untrustworthy.”

The survey found that the small advertisements, which were posted outside on trees, walls, or bus stops were considered the most trustworthy. TV advertising ranked second, and online advertising came third. The respondents said advertisements on medical products, health food, and medicine were the most untrustworthy ads followed by beauty services and cosmetic products.

Last month, the State Administration of Industry and Commerce announced a ban on commercials for weight loss and breast enlargement on TV and radio, after many complaints on the false claims of such programs.

I wonder how many Americans think advertisements are trustworthy.

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The Soaring Wedding Cost in Shanghai Sep 8, 2006
Don’t Sell Cigarettes and Alcohol to Children Aug 30, 2006

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