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Aug16
China's Bloggers and Forum Users Take on Volkswagen
Volkswagen poked fun at China's public transportation system. China's bloggers and forum users raised cane.

 

Most Americans think the Internet in China is censored.

Criticizing the government is out, but there are few constraints on going after businesses, unless, perhaps, they are government owned.

In thousands of forums, the mainland's millions...make that 53 million Chinese who visit online forums regularly...freely point out:

1. poor customer service

2. misleading company ads

3. shoddy safety standards

4. and anything else....

The Chinese are indeed vocal and active when it comes to commenting on business says a chief executive at CIC Data in Shanghai.

When VW poked fun at China's transportation system, they learned that nobody but the Chinese can poke fun at anything China.

Right as right can be, the Chinese do NOT like outsiders making fun of them.

They will complain, gripe, denounce, poke fun of, whatever...to their own country and government...but woe to the outsider who tries to join in on the fun.

VW learned the hard way.

Taobao is the Chinese version of eBay. When 62% of its 20 million customers balked at a paid version, CEO of Taobao, Jack Ma, said "Let's take it down." Reason being - "We listen to our customers."

VW and others would do well to listen to their customers in China as well....maybe even ask before they take a stab at doing business in China.

What do you think?

go to 老毕看中国

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1 Comments/Trackbacks




Definitely VW should take a good move to satisfy his customers..Because its customers is the main mirror of the company that goes the same with other car manufacturers...Even not to the chinese community but to all costumers as well...So that nobody will have rumor on poor service,misleading information, low quality Volkswagen aftermarket parts, shoody ads, and others...

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