Kentucky Fried Chicken (KFC) depicted a hard working student who did NOT pass his exams and compared this student to two carefree students who enjoyed extra crispy and did pass the exams.
Most Americans think the Internet in China is censored.
Criticizing the government is out, but there are few constraints on going after businesses, unless, perhaps, they are government owned.
In thousands of forums, the mainland's millions...make that 53 million Chinese who visit online forums regularly...freely point out:
1. poor customer service
2. misleading company ads
3. shoddy safety standards
4. and anything else....
The Chinese are indeed vocal and active when it comes to commenting on business says a chief executive at CIC Data in Shanghai.
The Chinese netizens complained about the depiction...denouncing online the suggestion that hard work does not pay off.
The Colonel found his footing and changed the ad to show that in the end all three had passed.
Chinese bloggers and forum users made the difference.
Taobao is the Chinese version of eBay. When 62% of its 20 million customers balked at a paid version, CEO of Taobao, Jack Ma, said "Let's take it down." Reason being - "We listen to our customers."
The Colonel gets points for paying attention. Now, should I call my son and tell him to study or send him sound coupons to eat at KFC?
What do you think?
go to 老毕看中国
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With the value of a mainland education in serious doubt now I would send him the KFC coupons...
Great post...
Posted by: Lonnie | August 18, 2006 10:19 PM | Permalink to Comment